Interestingly, you’ll find that you need to spend far more time planning the messages that go into your document than you do on the document itself. In fact, there is generally more value in the business planning and strategy development for the document than there is in the document itself. Your business document will follow naturally from our business planning sessions.
Since these planning sessions require us to go through some in-depth thinking, they are time consuming. We need to factor in the time for those discussions when we set a time frame for writing your document
It’s not an all uncommon for entrepreneurs to rethink their plans once they see them written down in black and white. That’s healthy, too, because that means the business owners are developing an in-depth understanding of their business.